Monthly Archives: July 2014

Take A Break: Socialnomics

Take A Break

It may be another tough week out there, but it’s time to take a break from the mid-week hustle and get familiar with some weird and wonderful facts and stats about social media.

Introducing Socialnomics 2014, the fifth and most recent installment of one of the Internet’s most popular social media video series. Erik Qualman is the man behind Socialnomics and runs a blog by the same name, that you can check out here. In addition, Qualman has published a number books, the most popular of which (yip, you guessed it) goes by the same name of Socialnomics. The book is about how social media transforms the way we live and do business, with a number of lessons and implications for individuals and businesses alike. The book is available for purchase at Amazon.Qualman

Now onto the video itself, Socialnomics 2014 presents some interesting facts and statistics about the extent to which social media has impacted our lives. “We don’t have a choice on whether we do social media. The choice is how well we do it,” as said by Qualman in the opening moments of the video. It goes on to explain some interesting findings, ranging from demographics and online shopping, to dating and selfies.

Check out the video below!

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Featured Story: 10 Reasons Why Brands Need To Be Social

Featured

We’re in an age where a lot has changed thanks to social media. Facebook is your new YellowPages, Instagram is your new photo album, Pinterest is your new scrapbook and Tinder is your new dating hotline. While social media has changed the game for consumers, it’s brought about some radical new implications for brands and marketers too. The advent of social media introduces a powerful new marketing channel. This channel differs significantly to traditional marketing channels, largely due to its social nuance and the fact that consumers are actively immersed in the channel, truly having the power to be heard. Social networks are the place to hang out and it’s important that brands get comfortable with playing on the consumer’s home turf.2

With a good understanding of their audience and some best practice social media tactics, brands are capable of putting together solid social media strategies that may see their business flourish both online and offline.

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I’ve decided to look at 10 key reasons why brands need to be social, picking out some great examples along the way.


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Take A Break: Introducing The iWatch

Take A Break

Hot on the heels of my most recent tech feature, it’s time to check out the next generation of wearable tech – introducing the iWatch.

There has been much talk about tech giant, Apple, getting involved in the wearable tech arena. With their recent iOS8 press conference, leaked patents and a fair amount of hype and speculation, it seems that all arrows are pointed in this direction. Many believe that the iWatch is already in full-scale production and will see a release before the end of 2014. But it’s not all serious talk about this iWatch…TAB4

With Apple’s prospective entry into the wearable tech arena, comedian Matthias took the opportunity to create a tongue-in-cheek parody about some of the quirks and potential issues of the supposed iWatch. Catch all the humour below.

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Let’s Talk Tech: Getting Comfortable With Wearable Tech

LTTEnter the fast-moving world of wearable tech, where you can change TV channel with a thumb gesture, search the web by asking your glasses a question, check emails on your wrist or track your health and fitness with a bracelet. All of this and more is possible with wearable tech, and with the trend starting to find stability in 2014, we may start to see the commercialization and adoption of a lot more wearable tech products from both new and reputable brands.isthis

So let’s get down to the crux of it – what is this all about? Basically, the wearable tech revolution has seen hardware and software developers come up with wearable pieces of technology that improve the way that we go about our lives on a daily basis. The purposes for wearable tech range widely – from something as simple as pushing notifications to be seen at a glance, to more complicated purposes such as health tracking and augmented reality. All in all, most wearable tech devices have been created to improve the way that we do things, make day to day activities more convenient and to seamlessly work and fit with the way our bodies are made. Many technology professionals and commentators have tipped wearable tech as a trend that will gain great momentum in 2014, and be effortlessly integrated into our lives as soon as 2020.

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Let’s take a look at some of the categories taking shape.


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TDDD Interviews: 8Bit Media and Dont Party

Interviews

With a new week ahead of us, I’m excited to bring you our next installment in TDDD Interviews. Last week, my featured story delved into the bigger picture of content marketing. This week, we expand on this by chatting to a professional in the field of independent publishing, digital marketing and content marketing.Featuring2

 

 

 

 

 

Introducing Tom Kennedy – entrepreneur, blogger, digital and tech fanatic and, more recently, father to a newborn son. Tom’s first experiences in the digital realm began with his roots in blogging. In 2009, the nightlife and entertainment blog, Dont Party, was born, and is still going strong today with some of the most interesting and entertaining local and international content. In 2013, Tom and business partner, Richard, took on a collective independent publishing project with their start-up venture, 8Bit Media.Tom

Here’s what Tom had to say:


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Take A Break: Sproutabout

Take A Break



It’s been a long week and it’s time to take a break. Before you kick off and enjoy your weekend, I’ve got something to make you smile, warm your heart and give you hope. Here’s a great initiative to share with you on this momentous Mandela day.

This week, I noticed a great new project called Sproutabout. Sproutabout is a project that inspires South Africans, and people around the world, to share their stories about making a change for the better. No matter how big or small, each step we take to make the world a better place counts. Sproutabout is grounded in sustainable development and entrepreneurship and shows us that accomplishing global change is possible with the help and inspiration of a positive global community.10527783_485654294912969_2777800251105987904_n

Personally, this is an initiative that I am excited about and hope to see flourish in years to come. Take a moment to watch their video, “Press Play, Imagine” and share it with likeminded friends. If you feel inspired, visit their website to see how you can sprout positivity and change in any location around the world.

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Featured Story: The Bigger Picture of Content Marketing

FeaturedContent Marketing is by no means a new concept, but it certainly has become a buzz-phrase on the lips of brands, marketers, agencies and even consumers for the last few years. With the widespread adoption of digital and social media and the abundance of content generating tools; brands and marketers now have the means to create interactive and engaging content for consumers. Combine this with the idea of a post-advertising era where the audience is now in charge, and what do you get? Brands ditching traditional in-your-face advertising and adopting content marketing strategies that customers actually want to see.

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Let’s Talk Tech: A Crash Course on 3D Printing


LTT

3D Printing

In this week’s tech feature, we explore a production process innovation that is completely upending the way in which we manufacture objects and products. From toys, tools, jewellery and décor, to houses and even artificial body parts – 3D printing is becoming an increasingly effective means of manufacturing and slowly but surely, replacing many traditional production processes. Not too sure what it’s all about? No problem! This post is designed to give you a crash course on how 3D printing works, what it can do, the pro’s and con’s of it, as well as the implications for a developing nation such as South Africa.


 

3D What?

3D printing is an additive manufacturing process for creating any 3 dimensional object from a digital model or electronic data source. The process is guided by a computer, which moves a robotic mechanism to create a 3D object, layer by layer, based on the model or data. Now that was quite a mouthful, but in layman’s terms, this means that we can print 3D objects of any shape, from a computer design, with the help of a 3D printer and a clever little process called additive manufacturing.isthis_

First conceptualized in the 1980’s, early developers saw the opportunity to print 3D objects using lasers, mechanics and photopolymer materials. Early 3D printer models were extremely expensive, limited in output and required special handling – the process was painstaking and the output was far more expensive to create through 3D printing than through traditional processes. The concept was great, but the technology needed a lot of revision. Later work saw developers able to manufacture parts for cars and aeroplanes using additive manufacturing. But it wasn’t until the 21st century that advanced computer technology and open source projects allowed developers to come up with 3D printers that could accurately manufacture intricate objects. These 3D printers were developed into consumer-friendly versions for homes businesses. The result? Well, just about anything you could imagine in 3 dimensions.

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Take A Break: YouTube Complaints

Take A Break

I know it’s a Monday, but take a break! Right now, I sure am. In fact, as you read this I’m probably on a game drive in the Kruger Park. The blog will be back in full swing as of next week, with featured stories and interviews. But in the mean time, it’s time to ease you into our next theme – content marketing.

Indeed, a powerful content marketing tool, YouTube has helped brands and individuals to tell their stories and share their moments since its inception in 2005. With over 100 hours of video content uploaded per minute, YouTube has certainly helped twerkers, harlem shakers and gangnam stylers do their thing. But what happens when the people of the Internet complain? Here’s the answer!TAB2 copy

This fictional funny video features a number of disgruntled YouTube users venting their frustrations and grievances to the receptionist at YouTube headquarters. Take a break and have a laugh!

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