As the university year started winding down before exams, I sought to gain some insight about digital and innovation from a fresh perspective. With an interview date set, I paid a visit to the Ogilvy & Mather Cape Town offices where I was warmly greeted by the perfect interview candidate for a tour around the office and an insightful chat.
Allow me to introduce you to Chris Rawlinson – a man of many successful projects, achievements and entertaining stories. Chris currently covers an executive role in Group Digital Innovations for the Ogilvy & Mather South Africa group. With a tech savvy career that started in creating smart-homes (think IoT, but more than a decade ago!), Chris got sidetracked in the wonderful world of advertising. Many successful technologically integrated advertising projects lead Chris to where he is today at Ogilvy. I was glad to get a moment of Chris’s time this week and it was a pleasure to hear about the many exciting projects that he has been involved with at Ogilvy.
This week’s tech feature demonstrated that the so called Internet of Things (IoT) has profound abilities to connect, control and automate many of the objects and devices we use on a daily basis. From lighting, thermostats, appliances, security, sports and even toothbrushes; IoT can assist in bringing about a new world of convenience and automation to the palm of your hand.
But what if you took this idea a step further and had the ability to control street lights, traffic lights, cars and ATM’s with IoT connectivity via your smartphone? Ubisoft has the answer with their amazing (and equally amusing) Street Hack video.
It’s been a little while since I wrote about tech – last time I had a look at the fast-moving world of wearable tech. So, having felt a little bit tech-deprived, I decided to take this a step further by looking at the Internet of Things (IoT).
Imagine waking up as your bed alerts you of your optimal sleep level, the lights in your house turn on automatically and the thermostat gets set to just the right temperature by itself. Then you turn on your kettle from your smartphone and improve your toothbrushing skills from the data your toothbrush sends to your phone. Welcome to the average smart-home connected by IoT.
With a great amount of hype and media coverage, this new phenomenon is certainly making waves, and rightfully so! With Apple, Google, Samsung and the likes taking an interest and investing in this field of technology and industry experts tipping it to dominate the mainstream by 2025, this tech advancement is definitely worth keeping your eyes out for.
This week on the blog, my featured story dived into some great networking tips for young marketers. Eager to find out more about networking in the digital marketing industry, I attended a networking event last week and was lucky enough to set up an interview with one of the key figures behind C6 Consulting and the Digital Marketing Collective (DMC SA).
I’d like to introduce you to Rian Carstens, CEO of C6 Consulting and founding host of the monthly DMC SA digital marketing networking event. Rian has extensive experience in the digital marketing world. He’s taken on managerial and team leader roles in a variety of disciplines, ranging from SEO, PPC, social media, conversion optimization, display & affiliate advertising and web development. Throughout Rian’s career, networking has played a key role in allowing him to move from strength to strength in digital marketing. This week, I was glad to sit down with Rian to hear a bit more about C6 Consulting, DMC SA and the role of networking in digital marketing.
As a young marketer, diving into the marketing industry can be a daunting undertaking. With untried practices, unheard of jargon, unfamiliar professionals and inexperience in the working world, a graduate’s first steps into the unknown waters of the industry can be rather tricky. Fortunately, there’s a little tool called networking that helps individuals to become acquainted with their industry, before sinking into the deep end!
I’ve found truth in this idea with my first experiences in the marketing industry. With some studying behind me and all the confidence in the world, I began to encounter unforeseen obstacles and unknown industry territories. I soon realized that a lack of industry experience makes for a rather tough time to become submersed in my industry of choice – digital marketing. As I gradually become more acquainted with the industry, I’ve found this little networking tool to come in handy on many occasions. Much of what I’ve learned about the industry to date, isn’t the sort of information you can find in a textbook or on lecture slides, but rather from industry professionals with experience and understanding in their field. As a result, networking has become something that I truly cherish and hope to utilize in the future, considering the ever-expanding room for growth.
On this note, I’ve put together 10 networking tips that have helped me along the way so far, and demonstrated the power of networking. Let’s network!
With mobile being an important topic on the blog this week, I was lucky enough to get a 2nd mobile related interview. This time, I looked onto the tech and entrepreneurship side of mobile and spoke to the man behind a fast growing, proudly South African smartphone company with the vision to connect Africa with powerful, high quality technology at affordable prices.
Meet David Lindeque, founder and CEO of Zest Mobile, finance student at UCT and my former res and digs roommate too! David has had an extremely busy year, with the launch of Zest’s first smartphone in the South African market – the Zest T1. With high demand, thousands of units sold to date, powerful partnerships, a growing community of Zest super-fans and support from the likes of MyBroadband, TechCentral and Gearburn – it certainly looks like there is a bright future for this smartphone start-up!
I caught up with David during the week to speak about his Zest Mobile journey.
With the help of SilverstoneCIS and the Mobile Marketing Association of South Africa (MMA SA), my featured story for the week revealed why mobile marketing is the closest marketers can get to consumers in South Africa. With many of the infographics and insights still fresh in my mind, I was fortunate enough to sit down with a professional in the field to further my mobile marketing adventure for the week.
Introducing Nicolle Harding, chair of the MMA SA and CEO of MaxAxion, a mobile media supply specialist company. Nicolle’s experience in media has spanned a number of roles and platforms, both internationally and within South Africa. She has worked with the likes of Haymarket Media Group, Primedia Online and Ad Dynamo, before finding her footing in mobile marketing, becoming CEO of her company MaxAxion and appointed chair of the MMA SA. Nicolle’s knowledge and experience in media and mobile marketing provided me with an insightful interview that I’m glad to share with my readers.
Ever been in a situation you wanted to get out of instantly? Tiyo is your exit strategy!
Tiyo (which stands for: “this is your exit”) is a Canadian start-up company that looked at creating a sneaky opt-out solution for undesirable social situations. Their product is intended to rescue you from awkward, boring or annoying encounters by linking to your smartphone via Bluetooth. With the press of a key-ring panic button, your phone will ring and give you the opportunity to use a pre-planned exit excuse, or to make one up on the spot.
The company is currently running a crowd-funding campaign on Indiegogo. But with just 1 day left and still 95% of their $100000 investment target remaining, it doesn’t look likely that the Tiyo will be getting any customers out of undesirable social situations any time soon!
Mobile phones have brought about a world of convenience and unmatched efficiency to a lot of the things we do on a daily basis. From voice calls, instant messaging, browsing the web, interacting with an app or sharing info online, mobile has become a quick and easy fix for getting many tasks done. The same rings true for marketing, and with the rapid adoption and technological advances of the mobile platform, mobile marketing is gaining considerable momentum throughout the world. South Africa is no exception to this and mobile marketing is starting to become somewhat of a holy-grail solution for marketers to connect with South African consumers.
Last week, I was glad to receive an email from Silverstone and the Mobile Marketing Association of South Africa (MMA), containing a release of a recent mobile marketing report, #MobileRocks, which you can view in full here on Slideshare: Part 1, Part 2. This report is packed with loads of interesting insights and infographics and helped me to gain an understanding of the importance of mobile marketing in SA. Today, with the help of this report, I’m going to unpack some of the key findings and implications of mobile marketing in SA. So let’s find out why mobile is the closest marketers can get to consumers in SA!
With eCommerce being the flavour of the week on my blog’s featured story, I decided to get in touch with a friend from one of South Africa’s leading eCommerce retailers to talk about eCommerce in South Africa, the systems behind online shopping and the odd kitchen story too.
Introducing Chris Croxton, UCT entrepreneurship post-graduate and current Business Analyst at Yuppiechef – 4th time winning brand of the Best eCommerce Website in South Africa award. Chris has been at Yuppiechef for just over a year now, and has quickly grown into the fun and innovative culture of the Yuppiechef brand.
I was fortunate enough to have a guided tour around the Yuppiechef headquarters earlier in the year for a UCT retailing project, and was glad to be able to reconnect with Chris for this interview on the blog – the same day as Yuppiechef’s 8th birthday! Here’s a look at what we spoke about.