Author Archive: Tim

Take A Break: Business Buzzwords

Take A Break

Do you ever find yourself lost in a whirlwind of redundant corporate jargon? Keywords and catchphrases that sneak their way into every boardroom and office around the world. Sure, they have their place in many instances, but it’s time to pay tribute to all of the overused and unnecessary business buzzwords in the corporate world.

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Featured Story: eCommerce in South Africa

Featured

Why step outside, sit in traffic and browse through shopping aisles when you could just turn on your computer, purchase groceries from Pick N Pay Online, kitchen tools from Yuppiechef, a Masterchef DVD from Kalahari.com and a trendy new chef apron from Takealot? eCommerce in South Africa is picking up and with just a couple of clicks online and an overnight delivery service, all of these items and more could be delivered straight to your door.E-commerce-SA

 

I decided to have an in-depth look at South Africa’s eCommerce industry, noting many of the positives and negatives along the way. With the help of Effective Measure and IAB South Africa’s “South African eCommerce Report 2014,” I was able to dig up some interesting insights to share with you.


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Take A Break: Socialnomics

Take A Break

It may be another tough week out there, but it’s time to take a break from the mid-week hustle and get familiar with some weird and wonderful facts and stats about social media.

Introducing Socialnomics 2014, the fifth and most recent installment of one of the Internet’s most popular social media video series. Erik Qualman is the man behind Socialnomics and runs a blog by the same name, that you can check out here. In addition, Qualman has published a number books, the most popular of which (yip, you guessed it) goes by the same name of Socialnomics. The book is about how social media transforms the way we live and do business, with a number of lessons and implications for individuals and businesses alike. The book is available for purchase at Amazon.Qualman

Now onto the video itself, Socialnomics 2014 presents some interesting facts and statistics about the extent to which social media has impacted our lives. “We don’t have a choice on whether we do social media. The choice is how well we do it,” as said by Qualman in the opening moments of the video. It goes on to explain some interesting findings, ranging from demographics and online shopping, to dating and selfies.

Check out the video below!

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Featured Story: 10 Reasons Why Brands Need To Be Social

Featured

We’re in an age where a lot has changed thanks to social media. Facebook is your new YellowPages, Instagram is your new photo album, Pinterest is your new scrapbook and Tinder is your new dating hotline. While social media has changed the game for consumers, it’s brought about some radical new implications for brands and marketers too. The advent of social media introduces a powerful new marketing channel. This channel differs significantly to traditional marketing channels, largely due to its social nuance and the fact that consumers are actively immersed in the channel, truly having the power to be heard. Social networks are the place to hang out and it’s important that brands get comfortable with playing on the consumer’s home turf.2

With a good understanding of their audience and some best practice social media tactics, brands are capable of putting together solid social media strategies that may see their business flourish both online and offline.

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I’ve decided to look at 10 key reasons why brands need to be social, picking out some great examples along the way.


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Take A Break: Introducing The iWatch

Take A Break

Hot on the heels of my most recent tech feature, it’s time to check out the next generation of wearable tech – introducing the iWatch.

There has been much talk about tech giant, Apple, getting involved in the wearable tech arena. With their recent iOS8 press conference, leaked patents and a fair amount of hype and speculation, it seems that all arrows are pointed in this direction. Many believe that the iWatch is already in full-scale production and will see a release before the end of 2014. But it’s not all serious talk about this iWatch…TAB4

With Apple’s prospective entry into the wearable tech arena, comedian Matthias took the opportunity to create a tongue-in-cheek parody about some of the quirks and potential issues of the supposed iWatch. Catch all the humour below.

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Let’s Talk Tech: Getting Comfortable With Wearable Tech

LTTEnter the fast-moving world of wearable tech, where you can change TV channel with a thumb gesture, search the web by asking your glasses a question, check emails on your wrist or track your health and fitness with a bracelet. All of this and more is possible with wearable tech, and with the trend starting to find stability in 2014, we may start to see the commercialization and adoption of a lot more wearable tech products from both new and reputable brands.isthis

So let’s get down to the crux of it – what is this all about? Basically, the wearable tech revolution has seen hardware and software developers come up with wearable pieces of technology that improve the way that we go about our lives on a daily basis. The purposes for wearable tech range widely – from something as simple as pushing notifications to be seen at a glance, to more complicated purposes such as health tracking and augmented reality. All in all, most wearable tech devices have been created to improve the way that we do things, make day to day activities more convenient and to seamlessly work and fit with the way our bodies are made. Many technology professionals and commentators have tipped wearable tech as a trend that will gain great momentum in 2014, and be effortlessly integrated into our lives as soon as 2020.

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Let’s take a look at some of the categories taking shape.


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TDDD Interviews: 8Bit Media and Dont Party

Interviews

With a new week ahead of us, I’m excited to bring you our next installment in TDDD Interviews. Last week, my featured story delved into the bigger picture of content marketing. This week, we expand on this by chatting to a professional in the field of independent publishing, digital marketing and content marketing.Featuring2

 

 

 

 

 

Introducing Tom Kennedy – entrepreneur, blogger, digital and tech fanatic and, more recently, father to a newborn son. Tom’s first experiences in the digital realm began with his roots in blogging. In 2009, the nightlife and entertainment blog, Dont Party, was born, and is still going strong today with some of the most interesting and entertaining local and international content. In 2013, Tom and business partner, Richard, took on a collective independent publishing project with their start-up venture, 8Bit Media.Tom

Here’s what Tom had to say:


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Take A Break: Sproutabout

Take A Break



It’s been a long week and it’s time to take a break. Before you kick off and enjoy your weekend, I’ve got something to make you smile, warm your heart and give you hope. Here’s a great initiative to share with you on this momentous Mandela day.

This week, I noticed a great new project called Sproutabout. Sproutabout is a project that inspires South Africans, and people around the world, to share their stories about making a change for the better. No matter how big or small, each step we take to make the world a better place counts. Sproutabout is grounded in sustainable development and entrepreneurship and shows us that accomplishing global change is possible with the help and inspiration of a positive global community.10527783_485654294912969_2777800251105987904_n

Personally, this is an initiative that I am excited about and hope to see flourish in years to come. Take a moment to watch their video, “Press Play, Imagine” and share it with likeminded friends. If you feel inspired, visit their website to see how you can sprout positivity and change in any location around the world.

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Featured Story: The Bigger Picture of Content Marketing

FeaturedContent Marketing is by no means a new concept, but it certainly has become a buzz-phrase on the lips of brands, marketers, agencies and even consumers for the last few years. With the widespread adoption of digital and social media and the abundance of content generating tools; brands and marketers now have the means to create interactive and engaging content for consumers. Combine this with the idea of a post-advertising era where the audience is now in charge, and what do you get? Brands ditching traditional in-your-face advertising and adopting content marketing strategies that customers actually want to see.

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