Category Archive: Featured Story

Featured Story: 10 Networking Tips for Young Marketers

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As a young marketer, diving into the marketing industry can be a daunting undertaking. With untried practices, unheard of jargon, unfamiliar professionals and inexperience in the working world, a graduate’s first steps into the unknown waters of the industry can be rather tricky. Fortunately, there’s a little tool called networking that helps individuals to become acquainted with their industry, before sinking into the deep end!

I’ve found truth in this idea with my first experiences in the marketing industry. With some studying behind me and all the confidence in the world, I began to encounter unforeseen obstacles and unknown industry territories. I soon realized that a lack of industry experience makes for a rather tough time to become submersed in my industry of choice – digital marketing. As I gradually become more acquainted with the industry, I’ve found this little networking tool to come in handy on many occasions. Much of what I’ve learned about the industry to date, isn’t the sort of information you can find in a textbook or on lecture slides, but rather from industry professionals with experience and understanding in their field. As a result, networking has become something that I truly cherish and hope to utilize in the future, considering the ever-expanding room for growth.entrepreneurship-networking-advice-1

On this note, I’ve put together 10 networking tips that have helped me along the way so far, and demonstrated the power of networking. Let’s network!


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Featured Story: Mobile Marketing in South Africa

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Mobile phones have brought about a world of convenience and unmatched efficiency to a lot of the things we do on a daily basis. From voice calls, instant messaging, browsing the web, interacting with an app or sharing info online, mobile has become a quick and easy fix for getting many tasks done. The same rings true for marketing, and with the rapid adoption and technological advances of the mobile platform, mobile marketing is gaining considerable momentum throughout the world. South Africa is no exception to this and mobile marketing is starting to become somewhat of a holy-grail solution for marketers to connect with South African consumers.South-Africa-mobile

Last week, I was glad to receive an email from Silverstone and the Mobile Marketing Association of South Africa (MMA), containing a release of a recent mobile marketing report, #MobileRocks, which you can view in full here on Slideshare: Part 1, Part 2. This report is packed with loads of interesting insights and infographics and helped me to gain an understanding of the importance of mobile marketing in SA. Today, with the help of this report, I’m going to unpack some of the key findings and implications of mobile marketing in SA. So let’s find out why mobile is the closest marketers can get to consumers in SA!


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Featured Story: eCommerce in South Africa

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Why step outside, sit in traffic and browse through shopping aisles when you could just turn on your computer, purchase groceries from Pick N Pay Online, kitchen tools from Yuppiechef, a Masterchef DVD from Kalahari.com and a trendy new chef apron from Takealot? eCommerce in South Africa is picking up and with just a couple of clicks online and an overnight delivery service, all of these items and more could be delivered straight to your door.E-commerce-SA

 

I decided to have an in-depth look at South Africa’s eCommerce industry, noting many of the positives and negatives along the way. With the help of Effective Measure and IAB South Africa’s “South African eCommerce Report 2014,” I was able to dig up some interesting insights to share with you.


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Featured Story: 10 Reasons Why Brands Need To Be Social

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We’re in an age where a lot has changed thanks to social media. Facebook is your new YellowPages, Instagram is your new photo album, Pinterest is your new scrapbook and Tinder is your new dating hotline. While social media has changed the game for consumers, it’s brought about some radical new implications for brands and marketers too. The advent of social media introduces a powerful new marketing channel. This channel differs significantly to traditional marketing channels, largely due to its social nuance and the fact that consumers are actively immersed in the channel, truly having the power to be heard. Social networks are the place to hang out and it’s important that brands get comfortable with playing on the consumer’s home turf.2

With a good understanding of their audience and some best practice social media tactics, brands are capable of putting together solid social media strategies that may see their business flourish both online and offline.

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I’ve decided to look at 10 key reasons why brands need to be social, picking out some great examples along the way.


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Featured Story: The Bigger Picture of Content Marketing

FeaturedContent Marketing is by no means a new concept, but it certainly has become a buzz-phrase on the lips of brands, marketers, agencies and even consumers for the last few years. With the widespread adoption of digital and social media and the abundance of content generating tools; brands and marketers now have the means to create interactive and engaging content for consumers. Combine this with the idea of a post-advertising era where the audience is now in charge, and what do you get? Brands ditching traditional in-your-face advertising and adopting content marketing strategies that customers actually want to see.

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Featured Story: 10 Reasons Why Digital Marketing is Important in SA

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To kick-start our Digital Daydream journey together, I’ve decided to take a macroscopic look at the world of digital marketing – focusing in on it’s growing importance in the modern day marketing landscape. It’s no secret that digital marketing is fast becoming a fundamental component of a business’s marketing strategy – a simple Google search reveals a diverse spectrum of practical and academic reasoning for this. So what I’ve tried to do, is break it all down into the top 10 reasons as to why I think digital marketing is important to businesses in a South African context.

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Click below to get started:


 

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Welcome to The Digital Daydream Diary

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Welcome!

Greetings World Wide Web, it’s a pleasure to e-meet you. My name is Tim and this is my Digital Daydream Diary – a blog about all things digital marketing and tech, from a South African perspective.

 

To give you a bit of background about myself – I am a 4th year business science marketing honours student at the University of Cape Town (UCT). One of my great passions rests in the realm of digital marketing and technology. I enjoy keeping up to date with all the latest digital and tech news, maintaining an active social media presence, interacting with brands online and applying many of the marketing lessons from UCT into a digital context. While in my final honours year at UCT, I’m currently an e-Marketing tutor at UCT and will be completing a digital marketing course through Red & Yellow. I have also interned at a great Capetonian digital marketing agency called Made.

 

What is this blog about?

Quite simply, this blog serves as a platform for me to share many of my thoughts and findings in the realm of digital marketing and technology. I’ll be posting some interesting stories of my own, publishing news from around the world, curating great content from other sources and aiming to spark active discussion amongst readers. You can expect to see a content schedule filled with a number of regular posts, such as: Featured Stories, Interviews, Let’s Talk Tech and Take A Break, as well as additional once off posts and content to pack an extra punch.

 

Who is this blog for?

This blog is for anyone and everyone with an interest in digital, marketing or technology – whether you’re a seasoned digital warrior with an army of social media avatars and an artillery of all the latest tech devices, or a digital newbie trying to find their footing in today’s ever-expanding digital battlefield. This blog will post content that is pitched at an engaging, interesting and accessible level for digital warriors and newbies alike.

 

How can I get in touch?

If you’ve got an idea, a question, a comment or a criticism – I’d love to hear it! Comment on my posts, engage with me via Facebook and Twitter or drop me a line at: hello@thedigitaldaydreamdiary.co.za

 

Where do we go from here?

If I’ve managed to keep your attention, then watch this space for my posts to follow, there will be loads of great content coming your way soon! And so the Digital Daydream begins…

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