Do you ever find yourself lost in a whirlwind of redundant corporate jargon? Keywords and catchphrases that sneak their way into every boardroom and office around the world. Sure, they have their place in many instances, but it’s time to pay tribute to all of the overused and unnecessary business buzzwords in the corporate world.
Why step outside, sit in traffic and browse through shopping aisles when you could just turn on your computer, purchase groceries from Pick N Pay Online, kitchen tools from Yuppiechef, a Masterchef DVD from Kalahari.com and a trendy new chef apron from Takealot? eCommerce in South Africa is picking up and with just a couple of clicks online and an overnight delivery service, all of these items and more could be delivered straight to your door.
I decided to have an in-depth look at South Africa’s eCommerce industry, noting many of the positives and negatives along the way. With the help of Effective Measure and IAB South Africa’s “South African eCommerce Report 2014,” I was able to dig up some interesting insights to share with you.
Hot on the heels of my most recent tech feature, it’s time to check out the next generation of wearable tech – introducing the iWatch.
There has been much talk about tech giant, Apple, getting involved in the wearable tech arena. With their recent iOS8 press conference, leaked patents and a fair amount of hype and speculation, it seems that all arrows are pointed in this direction. Many believe that the iWatch is already in full-scale production and will see a release before the end of 2014. But it’s not all serious talk about this iWatch…
With Apple’s prospective entry into the wearable tech arena, comedian Matthias took the opportunity to create a tongue-in-cheek parody about some of the quirks and potential issues of the supposed iWatch. Catch all the humour below.
Enter the fast-moving world of wearable tech, where you can change TV channel with a thumb gesture, search the web by asking your glasses a question, check emails on your wrist or track your health and fitness with a bracelet. All of this and more is possible with wearable tech, and with the trend starting to find stability in 2014, we may start to see the commercialization and adoption of a lot more wearable tech products from both new and reputable brands.
So let’s get down to the crux of it – what is this all about? Basically, the wearable tech revolution has seen hardware and software developers come up with wearable pieces of technology that improve the way that we go about our lives on a daily basis. The purposes for wearable tech range widely – from something as simple as pushing notifications to be seen at a glance, to more complicated purposes such as health tracking and augmented reality. All in all, most wearable tech devices have been created to improve the way that we do things, make day to day activities more convenient and to seamlessly work and fit with the way our bodies are made. Many technology professionals and commentators have tipped wearable tech as a trend that will gain great momentum in 2014, and be effortlessly integrated into our lives as soon as 2020.
Let’s take a look at some of the categories taking shape.
With a new week ahead of us, I’m excited to bring you our next installment in TDDD Interviews. Last week, my featured story delved into the bigger picture of content marketing. This week, we expand on this by chatting to a professional in the field of independent publishing, digital marketing and content marketing.
Introducing Tom Kennedy – entrepreneur, blogger, digital and tech fanatic and, more recently, father to a newborn son. Tom’s first experiences in the digital realm began with his roots in blogging. In 2009, the nightlife and entertainment blog, Dont Party, was born, and is still going strong today with some of the most interesting and entertaining local and international content. In 2013, Tom and business partner, Richard, took on a collective independent publishing project with their start-up venture, 8Bit Media.
Here’s what Tom had to say:
It’s been a long week and it’s time to take a break. Before you kick off and enjoy your weekend, I’ve got something to make you smile, warm your heart and give you hope. Here’s a great initiative to share with you on this momentous Mandela day.
This week, I noticed a great new project called Sproutabout. Sproutabout is a project that inspires South Africans, and people around the world, to share their stories about making a change for the better. No matter how big or small, each step we take to make the world a better place counts. Sproutabout is grounded in sustainable development and entrepreneurship and shows us that accomplishing global change is possible with the help and inspiration of a positive global community.
Personally, this is an initiative that I am excited about and hope to see flourish in years to come. Take a moment to watch their video, “Press Play, Imagine” and share it with likeminded friends. If you feel inspired, visit their website to see how you can sprout positivity and change in any location around the world.
Content Marketing is by no means a new concept, but it certainly has become a buzz-phrase on the lips of brands, marketers, agencies and even consumers for the last few years. With the widespread adoption of digital and social media and the abundance of content generating tools; brands and marketers now have the means to create interactive and engaging content for consumers. Combine this with the idea of a post-advertising era where the audience is now in charge, and what do you get? Brands ditching traditional in-your-face advertising and adopting content marketing strategies that customers actually want to see.