In this week’s tech feature, we explore a production process innovation that is completely upending the way in which we manufacture objects and products. From toys, tools, jewellery and décor, to houses and even artificial body parts – 3D printing is becoming an increasingly effective means of manufacturing and slowly but surely, replacing many traditional production processes. Not too sure what it’s all about? No problem! This post is designed to give you a crash course on how 3D printing works, what it can do, the pro’s and con’s of it, as well as the implications for a developing nation such as South Africa.
3D printing is an additive manufacturing process for creating any 3 dimensional object from a digital model or electronic data source. The process is guided by a computer, which moves a robotic mechanism to create a 3D object, layer by layer, based on the model or data. Now that was quite a mouthful, but in layman’s terms, this means that we can print 3D objects of any shape, from a computer design, with the help of a 3D printer and a clever little process called additive manufacturing.
First conceptualized in the 1980’s, early developers saw the opportunity to print 3D objects using lasers, mechanics and photopolymer materials. Early 3D printer models were extremely expensive, limited in output and required special handling – the process was painstaking and the output was far more expensive to create through 3D printing than through traditional processes. The concept was great, but the technology needed a lot of revision. Later work saw developers able to manufacture parts for cars and aeroplanes using additive manufacturing. But it wasn’t until the 21st century that advanced computer technology and open source projects allowed developers to come up with 3D printers that could accurately manufacture intricate objects. These 3D printers were developed into consumer-friendly versions for homes businesses. The result? Well, just about anything you could imagine in 3 dimensions.
I know it’s a Monday, but take a break! Right now, I sure am. In fact, as you read this I’m probably on a game drive in the Kruger Park. The blog will be back in full swing as of next week, with featured stories and interviews. But in the mean time, it’s time to ease you into our next theme – content marketing.
Indeed, a powerful content marketing tool, YouTube has helped brands and individuals to tell their stories and share their moments since its inception in 2005. With over 100 hours of video content uploaded per minute, YouTube has certainly helped twerkers, harlem shakers and gangnam stylers do their thing. But what happens when the people of the Internet complain? Here’s the answer!
This fictional funny video features a number of disgruntled YouTube users venting their frustrations and grievances to the receptionist at YouTube headquarters. Take a break and have a laugh!
From Typewriter to Virtual Keyboard
Last week we had a look at some of the latest and greatest innovations in reading and writing. Now, let’s take a look at typing. The computer keyboards that we use today, were developed from the QWERTY keyboard of the 1870’s. Although some thought went into the positioning of the letter keys for typing efficiency, the main reason for the letter positioning was for mechanical efficiency (such that the metal arms of each letter on the typewriter wouldn’t clash). Now, I’m sure we are all well-acquainted with our QWERTY keyboards and feel that it is the quickest and easiest way to type – but this isn’t necessarily the case, given new technology. So let’s look at 3 innovations that improve the efficiency of our typing.
Let’s have a look:
It’s a new week on The Digital Daydream Diary and I’m proud to present a new feature to you – TDDD Interviews. In this feature, we speak to the experts, the gurus, the insiders and the go-getters of the digital marketing and tech industries of South Africa. You’ll get to hear some of the insights and opinions from industry professionals as I bounce off a number of questions and ideas based on the current theme or topic, in an interview environment.
Last week, my featured story took a look at 10 reasons why digital marketing is important in South Africa. Keeping with the theme, I sought insight on digital marketing in South Africa from Johannesburg’s M&C Saatchi Abel agency and Recruit Digital. The result was a triple-header account with 3 digital marketing professionals.
From Caveman to Tech-Whizz
Mankind has been reading and writing for thousands of years, dating back as far as the 4th millennium BC. More recently (but before anyone who is reading this blog was born) the advent of the typewriter and QWERTY keyboard between the 1860’s and 1870’s made it possible for mankind to write their thoughts or stories using a keyboard and a typeface. Fast forward to today, a 21st century technological landscape where tech innovations occur on a daily basis, however, the means by which most of us read, write and type are still based on the ideas of our non-technologically inclined predecessors.
So why hasn’t reading, writing and typing evolved with the technology we use each and every day? The answer – it has, we just haven’t widely adopted these techniques yet! This blog post explores some of the tech innovations in reading and writing, offering some tips as to how you can improve your efficiency in these skills. Next week, we’ll take it a step further and look at some great innovations in the field of typing.
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Just a couple of days after the Winter solstice (and the shortest day of the year!), this Monday probably feels like it couldn’t go any slower. Fortunately, this blog has a feature that allows you to escape for a brief couple of minutes, catch a breath of fresh air and a little bit of comic relief. Whether you’re in class waiting for the lecturer to stop boring you, stuck at your desk in a noisy office, waiting somewhere in a long queue without air-conditioning or just dealing with Monday demons in general – it’s time to Take A Break.
Today we’ve got a great video to share with you – a parody on the blur of digital and technological integration in our 21st century marketing landscape. The video was put together by Creative Fuel – the brand behind Australia’s ADMA global creativity and marketing conference. It features a number of top executives and directors from some of Australia’s most renowned marketing agencies such as Ogilvy, M&C Saatchi, Cummins & Partners and others, tirelessly racking their brands around a game changing, first of it’s kind campaign to sell tickets to the conference. The solution? Put EVERYTHING together.
The result is quite hilarious, check it out here:
To kick-start our Digital Daydream journey together, I’ve decided to take a macroscopic look at the world of digital marketing – focusing in on it’s growing importance in the modern day marketing landscape. It’s no secret that digital marketing is fast becoming a fundamental component of a business’s marketing strategy – a simple Google search reveals a diverse spectrum of practical and academic reasoning for this. So what I’ve tried to do, is break it all down into the top 10 reasons as to why I think digital marketing is important to businesses in a South African context.
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Greetings World Wide Web, it’s a pleasure to e-meet you. My name is Tim and this is my Digital Daydream Diary – a blog about all things digital marketing and tech, from a South African perspective.
To give you a bit of background about myself – I am a 4th year business science marketing honours student at the University of Cape Town (UCT). One of my great passions rests in the realm of digital marketing and technology. I enjoy keeping up to date with all the latest digital and tech news, maintaining an active social media presence, interacting with brands online and applying many of the marketing lessons from UCT into a digital context. While in my final honours year at UCT, I’m currently an e-Marketing tutor at UCT and will be completing a digital marketing course through Red & Yellow. I have also interned at a great Capetonian digital marketing agency called Made.
What is this blog about?
Quite simply, this blog serves as a platform for me to share many of my thoughts and findings in the realm of digital marketing and technology. I’ll be posting some interesting stories of my own, publishing news from around the world, curating great content from other sources and aiming to spark active discussion amongst readers. You can expect to see a content schedule filled with a number of regular posts, such as: Featured Stories, Interviews, Let’s Talk Tech and Take A Break, as well as additional once off posts and content to pack an extra punch.
Who is this blog for?
This blog is for anyone and everyone with an interest in digital, marketing or technology – whether you’re a seasoned digital warrior with an army of social media avatars and an artillery of all the latest tech devices, or a digital newbie trying to find their footing in today’s ever-expanding digital battlefield. This blog will post content that is pitched at an engaging, interesting and accessible level for digital warriors and newbies alike.
How can I get in touch?
If you’ve got an idea, a question, a comment or a criticism – I’d love to hear it! Comment on my posts, engage with me via Facebook and Twitter or drop me a line at: email@example.com
Where do we go from here?
If I’ve managed to keep your attention, then watch this space for my posts to follow, there will be loads of great content coming your way soon! And so the Digital Daydream begins…
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