Featured Story: eCommerce in South Africa


Why step outside, sit in traffic and browse through shopping aisles when you could just turn on your computer, purchase groceries from Pick N Pay Online, kitchen tools from Yuppiechef, a Masterchef DVD from Kalahari.com and a trendy new chef apron from Takealot? eCommerce in South Africa is picking up and with just a couple of clicks online and an overnight delivery service, all of these items and more could be delivered straight to your door.E-commerce-SA


I decided to have an in-depth look at South Africa’s eCommerce industry, noting many of the positives and negatives along the way. With the help of Effective Measure and IAB South Africa’s “South African eCommerce Report 2014,” I was able to dig up some interesting insights to share with you.