As the university year started winding down before exams, I sought to gain some insight about digital and innovation from a fresh perspective. With an interview date set, I paid a visit to the Ogilvy & Mather Cape Town offices where I was warmly greeted by the perfect interview candidate for a tour around the office and an insightful chat.
Allow me to introduce you to Chris Rawlinson – a man of many successful projects, achievements and entertaining stories. Chris currently covers an executive role in Group Digital Innovations for the Ogilvy & Mather South Africa group. With a tech savvy career that started in creating smart-homes (think IoT, but more than a decade ago!), Chris got sidetracked in the wonderful world of advertising. Many successful technologically integrated advertising projects lead Chris to where he is today at Ogilvy. I was glad to get a moment of Chris’s time this week and it was a pleasure to hear about the many exciting projects that he has been involved with at Ogilvy.
This week on the blog, my featured story dived into some great networking tips for young marketers. Eager to find out more about networking in the digital marketing industry, I attended a networking event last week and was lucky enough to set up an interview with one of the key figures behind C6 Consulting and the Digital Marketing Collective (DMC SA).
I’d like to introduce you to Rian Carstens, CEO of C6 Consulting and founding host of the monthly DMC SA digital marketing networking event. Rian has extensive experience in the digital marketing world. He’s taken on managerial and team leader roles in a variety of disciplines, ranging from SEO, PPC, social media, conversion optimization, display & affiliate advertising and web development. Throughout Rian’s career, networking has played a key role in allowing him to move from strength to strength in digital marketing. This week, I was glad to sit down with Rian to hear a bit more about C6 Consulting, DMC SA and the role of networking in digital marketing.
As a young marketer, diving into the marketing industry can be a daunting undertaking. With untried practices, unheard of jargon, unfamiliar professionals and inexperience in the working world, a graduate’s first steps into the unknown waters of the industry can be rather tricky. Fortunately, there’s a little tool called networking that helps individuals to become acquainted with their industry, before sinking into the deep end!
I’ve found truth in this idea with my first experiences in the marketing industry. With some studying behind me and all the confidence in the world, I began to encounter unforeseen obstacles and unknown industry territories. I soon realized that a lack of industry experience makes for a rather tough time to become submersed in my industry of choice – digital marketing. As I gradually become more acquainted with the industry, I’ve found this little networking tool to come in handy on many occasions. Much of what I’ve learned about the industry to date, isn’t the sort of information you can find in a textbook or on lecture slides, but rather from industry professionals with experience and understanding in their field. As a result, networking has become something that I truly cherish and hope to utilize in the future, considering the ever-expanding room for growth.
On this note, I’ve put together 10 networking tips that have helped me along the way so far, and demonstrated the power of networking. Let’s network!
Content Marketing is by no means a new concept, but it certainly has become a buzz-phrase on the lips of brands, marketers, agencies and even consumers for the last few years. With the widespread adoption of digital and social media and the abundance of content generating tools; brands and marketers now have the means to create interactive and engaging content for consumers. Combine this with the idea of a post-advertising era where the audience is now in charge, and what do you get? Brands ditching traditional in-your-face advertising and adopting content marketing strategies that customers actually want to see.
It’s a new week on The Digital Daydream Diary and I’m proud to present a new feature to you – TDDD Interviews. In this feature, we speak to the experts, the gurus, the insiders and the go-getters of the digital marketing and tech industries of South Africa. You’ll get to hear some of the insights and opinions from industry professionals as I bounce off a number of questions and ideas based on the current theme or topic, in an interview environment.
Last week, my featured story took a look at 10 reasons why digital marketing is important in South Africa. Keeping with the theme, I sought insight on digital marketing in South Africa from Johannesburg’s M&C Saatchi Abel agency and Recruit Digital. The result was a triple-header account with 3 digital marketing professionals.
Just a couple of days after the Winter solstice (and the shortest day of the year!), this Monday probably feels like it couldn’t go any slower. Fortunately, this blog has a feature that allows you to escape for a brief couple of minutes, catch a breath of fresh air and a little bit of comic relief. Whether you’re in class waiting for the lecturer to stop boring you, stuck at your desk in a noisy office, waiting somewhere in a long queue without air-conditioning or just dealing with Monday demons in general – it’s time to Take A Break.
Today we’ve got a great video to share with you – a parody on the blur of digital and technological integration in our 21st century marketing landscape. The video was put together by Creative Fuel – the brand behind Australia’s ADMA global creativity and marketing conference. It features a number of top executives and directors from some of Australia’s most renowned marketing agencies such as Ogilvy, M&C Saatchi, Cummins & Partners and others, tirelessly racking their brands around a game changing, first of it’s kind campaign to sell tickets to the conference. The solution? Put EVERYTHING together.
The result is quite hilarious, check it out here:
To kick-start our Digital Daydream journey together, I’ve decided to take a macroscopic look at the world of digital marketing – focusing in on it’s growing importance in the modern day marketing landscape. It’s no secret that digital marketing is fast becoming a fundamental component of a business’s marketing strategy – a simple Google search reveals a diverse spectrum of practical and academic reasoning for this. So what I’ve tried to do, is break it all down into the top 10 reasons as to why I think digital marketing is important to businesses in a South African context.
Click below to get started: