Tag Archive: Digital

Featured Story: 10 Reasons Why Brands Need To Be Social


We’re in an age where a lot has changed thanks to social media. Facebook is your new YellowPages, Instagram is your new photo album, Pinterest is your new scrapbook and Tinder is your new dating hotline. While social media has changed the game for consumers, it’s brought about some radical new implications for brands and marketers too. The advent of social media introduces a powerful new marketing channel. This channel differs significantly to traditional marketing channels, largely due to its social nuance and the fact that consumers are actively immersed in the channel, truly having the power to be heard. Social networks are the place to hang out and it’s important that brands get comfortable with playing on the consumer’s home turf.2

With a good understanding of their audience and some best practice social media tactics, brands are capable of putting together solid social media strategies that may see their business flourish both online and offline.


I’ve decided to look at 10 key reasons why brands need to be social, picking out some great examples along the way.

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TDDD Interviews: 8Bit Media and Dont Party


With a new week ahead of us, I’m excited to bring you our next installment in TDDD Interviews. Last week, my featured story delved into the bigger picture of content marketing. This week, we expand on this by chatting to a professional in the field of independent publishing, digital marketing and content marketing.Featuring2






Introducing Tom Kennedy – entrepreneur, blogger, digital and tech fanatic and, more recently, father to a newborn son. Tom’s first experiences in the digital realm began with his roots in blogging. In 2009, the nightlife and entertainment blog, Dont Party, was born, and is still going strong today with some of the most interesting and entertaining local and international content. In 2013, Tom and business partner, Richard, took on a collective independent publishing project with their start-up venture, 8Bit Media.Tom

Here’s what Tom had to say:

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TDDD Interviews: M&C Saatchi Abel and Recruit Digital


It’s a new week on The Digital Daydream Diary and I’m proud to present a new feature to you – TDDD Interviews. In this feature, we speak to the experts, the gurus, the insiders and the go-getters of the digital marketing and tech industries of South Africa. You’ll get to hear some of the insights and opinions from industry professionals as I bounce off a number of questions and ideas based on the current theme or topic, in an interview environment.








Last week, my featured story took a look at 10 reasons why digital marketing is important in South Africa. Keeping with the theme, I sought insight on digital marketing in South Africa from Johannesburg’s M&C Saatchi Abel agency and Recruit Digital. The result was a triple-header account with 3 digital marketing professionals.



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Featured Story: 10 Reasons Why Digital Marketing is Important in SA


To kick-start our Digital Daydream journey together, I’ve decided to take a macroscopic look at the world of digital marketing – focusing in on it’s growing importance in the modern day marketing landscape. It’s no secret that digital marketing is fast becoming a fundamental component of a business’s marketing strategy – a simple Google search reveals a diverse spectrum of practical and academic reasoning for this. So what I’ve tried to do, is break it all down into the top 10 reasons as to why I think digital marketing is important to businesses in a South African context.














Click below to get started:


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Welcome to The Digital Daydream Diary

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Greetings World Wide Web, it’s a pleasure to e-meet you. My name is Tim and this is my Digital Daydream Diary – a blog about all things digital marketing and tech, from a South African perspective.


To give you a bit of background about myself – I am a 4th year business science marketing honours student at the University of Cape Town (UCT). One of my great passions rests in the realm of digital marketing and technology. I enjoy keeping up to date with all the latest digital and tech news, maintaining an active social media presence, interacting with brands online and applying many of the marketing lessons from UCT into a digital context. While in my final honours year at UCT, I’m currently an e-Marketing tutor at UCT and will be completing a digital marketing course through Red & Yellow. I have also interned at a great Capetonian digital marketing agency called Made.


What is this blog about?

Quite simply, this blog serves as a platform for me to share many of my thoughts and findings in the realm of digital marketing and technology. I’ll be posting some interesting stories of my own, publishing news from around the world, curating great content from other sources and aiming to spark active discussion amongst readers. You can expect to see a content schedule filled with a number of regular posts, such as: Featured Stories, Interviews, Let’s Talk Tech and Take A Break, as well as additional once off posts and content to pack an extra punch.


Who is this blog for?

This blog is for anyone and everyone with an interest in digital, marketing or technology – whether you’re a seasoned digital warrior with an army of social media avatars and an artillery of all the latest tech devices, or a digital newbie trying to find their footing in today’s ever-expanding digital battlefield. This blog will post content that is pitched at an engaging, interesting and accessible level for digital warriors and newbies alike.


How can I get in touch?

If you’ve got an idea, a question, a comment or a criticism – I’d love to hear it! Comment on my posts, engage with me via Facebook and Twitter or drop me a line at: hello@thedigitaldaydreamdiary.co.za


Where do we go from here?

If I’ve managed to keep your attention, then watch this space for my posts to follow, there will be loads of great content coming your way soon! And so the Digital Daydream begins…


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