As a young marketer, diving into the marketing industry can be a daunting undertaking. With untried practices, unheard of jargon, unfamiliar professionals and inexperience in the working world, a graduate’s first steps into the unknown waters of the industry can be rather tricky. Fortunately, there’s a little tool called networking that helps individuals to become acquainted with their industry, before sinking into the deep end!
I’ve found truth in this idea with my first experiences in the marketing industry. With some studying behind me and all the confidence in the world, I began to encounter unforeseen obstacles and unknown industry territories. I soon realized that a lack of industry experience makes for a rather tough time to become submersed in my industry of choice – digital marketing. As I gradually become more acquainted with the industry, I’ve found this little networking tool to come in handy on many occasions. Much of what I’ve learned about the industry to date, isn’t the sort of information you can find in a textbook or on lecture slides, but rather from industry professionals with experience and understanding in their field. As a result, networking has become something that I truly cherish and hope to utilize in the future, considering the ever-expanding room for growth.
On this note, I’ve put together 10 networking tips that have helped me along the way so far, and demonstrated the power of networking. Let’s network!
Mobile phones have brought about a world of convenience and unmatched efficiency to a lot of the things we do on a daily basis. From voice calls, instant messaging, browsing the web, interacting with an app or sharing info online, mobile has become a quick and easy fix for getting many tasks done. The same rings true for marketing, and with the rapid adoption and technological advances of the mobile platform, mobile marketing is gaining considerable momentum throughout the world. South Africa is no exception to this and mobile marketing is starting to become somewhat of a holy-grail solution for marketers to connect with South African consumers.
Last week, I was glad to receive an email from Silverstone and the Mobile Marketing Association of South Africa (MMA), containing a release of a recent mobile marketing report, #MobileRocks, which you can view in full here on Slideshare: Part 1, Part 2. This report is packed with loads of interesting insights and infographics and helped me to gain an understanding of the importance of mobile marketing in SA. Today, with the help of this report, I’m going to unpack some of the key findings and implications of mobile marketing in SA. So let’s find out why mobile is the closest marketers can get to consumers in SA!
Why step outside, sit in traffic and browse through shopping aisles when you could just turn on your computer, purchase groceries from Pick N Pay Online, kitchen tools from Yuppiechef, a Masterchef DVD from Kalahari.com and a trendy new chef apron from Takealot? eCommerce in South Africa is picking up and with just a couple of clicks online and an overnight delivery service, all of these items and more could be delivered straight to your door.
I decided to have an in-depth look at South Africa’s eCommerce industry, noting many of the positives and negatives along the way. With the help of Effective Measure and IAB South Africa’s “South African eCommerce Report 2014,” I was able to dig up some interesting insights to share with you.
Content Marketing is by no means a new concept, but it certainly has become a buzz-phrase on the lips of brands, marketers, agencies and even consumers for the last few years. With the widespread adoption of digital and social media and the abundance of content generating tools; brands and marketers now have the means to create interactive and engaging content for consumers. Combine this with the idea of a post-advertising era where the audience is now in charge, and what do you get? Brands ditching traditional in-your-face advertising and adopting content marketing strategies that customers actually want to see.