Tag Archive: Innovation

TDDD Interviews: Ogilvy & Mather South Africa

Interviews

As the university year started winding down before exams, I sought to gain some insight about digital and innovation from a fresh perspective. With an interview date set, I paid a visit to the Ogilvy & Mather Cape Town offices where I was warmly greeted by the perfect interview candidate for a tour around the office and an insightful chat.

featogilvy

 

 

 

 

Allow me to introduce you to Chris Rawlinson – a man of many successful projects, achievements and entertaining stories. Chris currently covers an executive role in Group Digital Innovations for the Ogilvy & Mather South Africa group. With a tech savvy career that started in creating smart-homes (think IoT, but more than a decade ago!), Chris got sidetracked in the wonderful world of advertising. Many successful technologically integrated advertising projects lead Chris to where he is today at Ogilvy. I was glad to get a moment of Chris’s time this week and it was a pleasure to hear about the many exciting projects that he has been involved with at Ogilvy.Chris


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Let’s Talk Tech: The Future of Reading, Writing & Typing. Part 2.

LTT

From Typewriter to Virtual Keyboard

Last week we had a look at some of the latest and greatest innovations in reading and writing. Now, let’s take a look at typing. The computer keyboards that we use today, were developed from the QWERTY keyboard of the 1870’s. Although some thought went into the positioning of the letter keys for typing efficiency, the main reason for the letter positioning was for mechanical efficiency (such that the metal arms of each letter on the typewriter wouldn’t clash). Now, I’m sure we are all well-acquainted with our QWERTY keyboards and feel that it is the quickest and easiest way to type – but this isn’t necessarily the case, given new technology. So let’s look at 3 innovations that improve the efficiency of our typing.old-typewriter

Let’s have a look:


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