This week on the blog, my featured story dived into some great networking tips for young marketers. Eager to find out more about networking in the digital marketing industry, I attended a networking event last week and was lucky enough to set up an interview with one of the key figures behind C6 Consulting and the Digital Marketing Collective (DMC SA).
I’d like to introduce you to Rian Carstens, CEO of C6 Consulting and founding host of the monthly DMC SA digital marketing networking event. Rian has extensive experience in the digital marketing world. He’s taken on managerial and team leader roles in a variety of disciplines, ranging from SEO, PPC, social media, conversion optimization, display & affiliate advertising and web development. Throughout Rian’s career, networking has played a key role in allowing him to move from strength to strength in digital marketing. This week, I was glad to sit down with Rian to hear a bit more about C6 Consulting, DMC SA and the role of networking in digital marketing.
As a young marketer, diving into the marketing industry can be a daunting undertaking. With untried practices, unheard of jargon, unfamiliar professionals and inexperience in the working world, a graduate’s first steps into the unknown waters of the industry can be rather tricky. Fortunately, there’s a little tool called networking that helps individuals to become acquainted with their industry, before sinking into the deep end!
I’ve found truth in this idea with my first experiences in the marketing industry. With some studying behind me and all the confidence in the world, I began to encounter unforeseen obstacles and unknown industry territories. I soon realized that a lack of industry experience makes for a rather tough time to become submersed in my industry of choice – digital marketing. As I gradually become more acquainted with the industry, I’ve found this little networking tool to come in handy on many occasions. Much of what I’ve learned about the industry to date, isn’t the sort of information you can find in a textbook or on lecture slides, but rather from industry professionals with experience and understanding in their field. As a result, networking has become something that I truly cherish and hope to utilize in the future, considering the ever-expanding room for growth.
On this note, I’ve put together 10 networking tips that have helped me along the way so far, and demonstrated the power of networking. Let’s network!