With mobile being an important topic on the blog this week, I was lucky enough to get a 2nd mobile related interview. This time, I looked onto the tech and entrepreneurship side of mobile and spoke to the man behind a fast growing, proudly South African smartphone company with the vision to connect Africa with powerful, high quality technology at affordable prices.
Meet David Lindeque, founder and CEO of Zest Mobile, finance student at UCT and my former res and digs roommate too! David has had an extremely busy year, with the launch of Zest’s first smartphone in the South African market – the Zest T1. With high demand, thousands of units sold to date, powerful partnerships, a growing community of Zest super-fans and support from the likes of MyBroadband, TechCentral and Gearburn – it certainly looks like there is a bright future for this smartphone start-up!
I caught up with David during the week to speak about his Zest Mobile journey.
Mobile phones have brought about a world of convenience and unmatched efficiency to a lot of the things we do on a daily basis. From voice calls, instant messaging, browsing the web, interacting with an app or sharing info online, mobile has become a quick and easy fix for getting many tasks done. The same rings true for marketing, and with the rapid adoption and technological advances of the mobile platform, mobile marketing is gaining considerable momentum throughout the world. South Africa is no exception to this and mobile marketing is starting to become somewhat of a holy-grail solution for marketers to connect with South African consumers.
Last week, I was glad to receive an email from Silverstone and the Mobile Marketing Association of South Africa (MMA), containing a release of a recent mobile marketing report, #MobileRocks, which you can view in full here on Slideshare: Part 1, Part 2. This report is packed with loads of interesting insights and infographics and helped me to gain an understanding of the importance of mobile marketing in SA. Today, with the help of this report, I’m going to unpack some of the key findings and implications of mobile marketing in SA. So let’s find out why mobile is the closest marketers can get to consumers in SA!