This week on the blog, my featured story dived into some great networking tips for young marketers. Eager to find out more about networking in the digital marketing industry, I attended a networking event last week and was lucky enough to set up an interview with one of the key figures behind C6 Consulting and the Digital Marketing Collective (DMC SA).
I’d like to introduce you to Rian Carstens, CEO of C6 Consulting and founding host of the monthly DMC SA digital marketing networking event. Rian has extensive experience in the digital marketing world. He’s taken on managerial and team leader roles in a variety of disciplines, ranging from SEO, PPC, social media, conversion optimization, display & affiliate advertising and web development. Throughout Rian’s career, networking has played a key role in allowing him to move from strength to strength in digital marketing. This week, I was glad to sit down with Rian to hear a bit more about C6 Consulting, DMC SA and the role of networking in digital marketing.
With mobile being an important topic on the blog this week, I was lucky enough to get a 2nd mobile related interview. This time, I looked onto the tech and entrepreneurship side of mobile and spoke to the man behind a fast growing, proudly South African smartphone company with the vision to connect Africa with powerful, high quality technology at affordable prices.
Meet David Lindeque, founder and CEO of Zest Mobile, finance student at UCT and my former res and digs roommate too! David has had an extremely busy year, with the launch of Zest’s first smartphone in the South African market – the Zest T1. With high demand, thousands of units sold to date, powerful partnerships, a growing community of Zest super-fans and support from the likes of MyBroadband, TechCentral and Gearburn – it certainly looks like there is a bright future for this smartphone start-up!
I caught up with David during the week to speak about his Zest Mobile journey.
Mobile phones have brought about a world of convenience and unmatched efficiency to a lot of the things we do on a daily basis. From voice calls, instant messaging, browsing the web, interacting with an app or sharing info online, mobile has become a quick and easy fix for getting many tasks done. The same rings true for marketing, and with the rapid adoption and technological advances of the mobile platform, mobile marketing is gaining considerable momentum throughout the world. South Africa is no exception to this and mobile marketing is starting to become somewhat of a holy-grail solution for marketers to connect with South African consumers.
Last week, I was glad to receive an email from Silverstone and the Mobile Marketing Association of South Africa (MMA), containing a release of a recent mobile marketing report, #MobileRocks, which you can view in full here on Slideshare: Part 1, Part 2. This report is packed with loads of interesting insights and infographics and helped me to gain an understanding of the importance of mobile marketing in SA. Today, with the help of this report, I’m going to unpack some of the key findings and implications of mobile marketing in SA. So let’s find out why mobile is the closest marketers can get to consumers in SA!
Why step outside, sit in traffic and browse through shopping aisles when you could just turn on your computer, purchase groceries from Pick N Pay Online, kitchen tools from Yuppiechef, a Masterchef DVD from Kalahari.com and a trendy new chef apron from Takealot? eCommerce in South Africa is picking up and with just a couple of clicks online and an overnight delivery service, all of these items and more could be delivered straight to your door.
I decided to have an in-depth look at South Africa’s eCommerce industry, noting many of the positives and negatives along the way. With the help of Effective Measure and IAB South Africa’s “South African eCommerce Report 2014,” I was able to dig up some interesting insights to share with you.
With a new week ahead of us, I’m excited to bring you our next installment in TDDD Interviews. Last week, my featured story delved into the bigger picture of content marketing. This week, we expand on this by chatting to a professional in the field of independent publishing, digital marketing and content marketing.
Introducing Tom Kennedy – entrepreneur, blogger, digital and tech fanatic and, more recently, father to a newborn son. Tom’s first experiences in the digital realm began with his roots in blogging. In 2009, the nightlife and entertainment blog, Dont Party, was born, and is still going strong today with some of the most interesting and entertaining local and international content. In 2013, Tom and business partner, Richard, took on a collective independent publishing project with their start-up venture, 8Bit Media.
Here’s what Tom had to say:
Content Marketing is by no means a new concept, but it certainly has become a buzz-phrase on the lips of brands, marketers, agencies and even consumers for the last few years. With the widespread adoption of digital and social media and the abundance of content generating tools; brands and marketers now have the means to create interactive and engaging content for consumers. Combine this with the idea of a post-advertising era where the audience is now in charge, and what do you get? Brands ditching traditional in-your-face advertising and adopting content marketing strategies that customers actually want to see.
In this week’s tech feature, we explore a production process innovation that is completely upending the way in which we manufacture objects and products. From toys, tools, jewellery and décor, to houses and even artificial body parts – 3D printing is becoming an increasingly effective means of manufacturing and slowly but surely, replacing many traditional production processes. Not too sure what it’s all about? No problem! This post is designed to give you a crash course on how 3D printing works, what it can do, the pro’s and con’s of it, as well as the implications for a developing nation such as South Africa.
3D printing is an additive manufacturing process for creating any 3 dimensional object from a digital model or electronic data source. The process is guided by a computer, which moves a robotic mechanism to create a 3D object, layer by layer, based on the model or data. Now that was quite a mouthful, but in layman’s terms, this means that we can print 3D objects of any shape, from a computer design, with the help of a 3D printer and a clever little process called additive manufacturing.
First conceptualized in the 1980’s, early developers saw the opportunity to print 3D objects using lasers, mechanics and photopolymer materials. Early 3D printer models were extremely expensive, limited in output and required special handling – the process was painstaking and the output was far more expensive to create through 3D printing than through traditional processes. The concept was great, but the technology needed a lot of revision. Later work saw developers able to manufacture parts for cars and aeroplanes using additive manufacturing. But it wasn’t until the 21st century that advanced computer technology and open source projects allowed developers to come up with 3D printers that could accurately manufacture intricate objects. These 3D printers were developed into consumer-friendly versions for homes businesses. The result? Well, just about anything you could imagine in 3 dimensions.
It’s a new week on The Digital Daydream Diary and I’m proud to present a new feature to you – TDDD Interviews. In this feature, we speak to the experts, the gurus, the insiders and the go-getters of the digital marketing and tech industries of South Africa. You’ll get to hear some of the insights and opinions from industry professionals as I bounce off a number of questions and ideas based on the current theme or topic, in an interview environment.
Last week, my featured story took a look at 10 reasons why digital marketing is important in South Africa. Keeping with the theme, I sought insight on digital marketing in South Africa from Johannesburg’s M&C Saatchi Abel agency and Recruit Digital. The result was a triple-header account with 3 digital marketing professionals.
To kick-start our Digital Daydream journey together, I’ve decided to take a macroscopic look at the world of digital marketing – focusing in on it’s growing importance in the modern day marketing landscape. It’s no secret that digital marketing is fast becoming a fundamental component of a business’s marketing strategy – a simple Google search reveals a diverse spectrum of practical and academic reasoning for this. So what I’ve tried to do, is break it all down into the top 10 reasons as to why I think digital marketing is important to businesses in a South African context.
Click below to get started: