Ever been in a situation you wanted to get out of instantly? Tiyo is your exit strategy!
Tiyo (which stands for: “this is your exit”) is a Canadian start-up company that looked at creating a sneaky opt-out solution for undesirable social situations. Their product is intended to rescue you from awkward, boring or annoying encounters by linking to your smartphone via Bluetooth. With the press of a key-ring panic button, your phone will ring and give you the opportunity to use a pre-planned exit excuse, or to make one up on the spot.
The company is currently running a crowd-funding campaign on Indiegogo. But with just 1 day left and still 95% of their $100000 investment target remaining, it doesn’t look likely that the Tiyo will be getting any customers out of undesirable social situations any time soon!
I know it’s a Monday, but take a break! Right now, I sure am. In fact, as you read this I’m probably on a game drive in the Kruger Park. The blog will be back in full swing as of next week, with featured stories and interviews. But in the mean time, it’s time to ease you into our next theme – content marketing.
Indeed, a powerful content marketing tool, YouTube has helped brands and individuals to tell their stories and share their moments since its inception in 2005. With over 100 hours of video content uploaded per minute, YouTube has certainly helped twerkers, harlem shakers and gangnam stylers do their thing. But what happens when the people of the Internet complain? Here’s the answer!
This fictional funny video features a number of disgruntled YouTube users venting their frustrations and grievances to the receptionist at YouTube headquarters. Take a break and have a laugh!
Just a couple of days after the Winter solstice (and the shortest day of the year!), this Monday probably feels like it couldn’t go any slower. Fortunately, this blog has a feature that allows you to escape for a brief couple of minutes, catch a breath of fresh air and a little bit of comic relief. Whether you’re in class waiting for the lecturer to stop boring you, stuck at your desk in a noisy office, waiting somewhere in a long queue without air-conditioning or just dealing with Monday demons in general – it’s time to Take A Break.
Today we’ve got a great video to share with you – a parody on the blur of digital and technological integration in our 21st century marketing landscape. The video was put together by Creative Fuel – the brand behind Australia’s ADMA global creativity and marketing conference. It features a number of top executives and directors from some of Australia’s most renowned marketing agencies such as Ogilvy, M&C Saatchi, Cummins & Partners and others, tirelessly racking their brands around a game changing, first of it’s kind campaign to sell tickets to the conference. The solution? Put EVERYTHING together.
The result is quite hilarious, check it out here: