Tag Archive: Video

Take A Break: Tiyo

Take A Break

Ever been in a situation you wanted to get out of instantly? Tiyo is your exit strategy!

Tiyo (which stands for: “this is your exit”) is a Canadian start-up company that looked at creating a sneaky opt-out solution for undesirable social situations. Their product is intended to rescue you from awkward, boring or annoying encounters by linking to your smartphone via Bluetooth. With the press of a key-ring panic button, your phone will ring and give you the opportunity to use a pre-planned exit excuse, or to make one up on the spot.

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The company is currently running a crowd-funding campaign on Indiegogo. But with just 1 day left and still 95% of their $100000 investment target remaining, it doesn’t look likely that the Tiyo will be getting any customers out of undesirable social situations any time soon!

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Take A Break: Socialnomics

Take A Break

It may be another tough week out there, but it’s time to take a break from the mid-week hustle and get familiar with some weird and wonderful facts and stats about social media.

Introducing Socialnomics 2014, the fifth and most recent installment of one of the Internet’s most popular social media video series. Erik Qualman is the man behind Socialnomics and runs a blog by the same name, that you can check out here. In addition, Qualman has published a number books, the most popular of which (yip, you guessed it) goes by the same name of Socialnomics. The book is about how social media transforms the way we live and do business, with a number of lessons and implications for individuals and businesses alike. The book is available for purchase at Amazon.Qualman

Now onto the video itself, Socialnomics 2014 presents some interesting facts and statistics about the extent to which social media has impacted our lives. “We don’t have a choice on whether we do social media. The choice is how well we do it,” as said by Qualman in the opening moments of the video. It goes on to explain some interesting findings, ranging from demographics and online shopping, to dating and selfies.

Check out the video below!

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Take A Break: YouTube Complaints

Take A Break

I know it’s a Monday, but take a break! Right now, I sure am. In fact, as you read this I’m probably on a game drive in the Kruger Park. The blog will be back in full swing as of next week, with featured stories and interviews. But in the mean time, it’s time to ease you into our next theme – content marketing.

Indeed, a powerful content marketing tool, YouTube has helped brands and individuals to tell their stories and share their moments since its inception in 2005. With over 100 hours of video content uploaded per minute, YouTube has certainly helped twerkers, harlem shakers and gangnam stylers do their thing. But what happens when the people of the Internet complain? Here’s the answer!TAB2 copy

This fictional funny video features a number of disgruntled YouTube users venting their frustrations and grievances to the receptionist at YouTube headquarters. Take a break and have a laugh!

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Take A Break: Creative Fuel

Take A Break

Just a couple of days after the Winter solstice (and the shortest day of the year!), this Monday probably feels like it couldn’t go any slower. Fortunately, this blog has a feature that allows you to escape for a brief couple of minutes, catch a breath of fresh air and a little bit of comic relief. Whether you’re in class waiting for the lecturer to stop boring you, stuck at your desk in a noisy office, waiting somewhere in a long queue without air-conditioning or just dealing with Monday demons in general – it’s time to Take A Break.

Today we’ve got a great video to share with you – a parody on the blur of digital and technological integration in our 21st century marketing landscape. The video was put together by Creative Fuel – the brand behind Australia’s ADMA global creativity and marketing conference. It features a number of top executives and directors from some of Australia’s most renowned marketing agencies such as Ogilvy, M&C Saatchi, Cummins & Partners and others, tirelessly racking their brands around a game changing, first of it’s kind campaign to sell tickets to the conference. The solution? Put EVERYTHING together.

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The result is quite hilarious, check it out here:

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