TDDD Interviews: Yuppiechef


With eCommerce being the flavour of the week on my blog’s featured story, I decided to get in touch with a friend from one of South Africa’s leading eCommerce retailers to talk about eCommerce in South Africa, the systems behind online shopping and the odd kitchen story too.






Introducing Chris Croxton, UCT entrepreneurship post-graduate and current Business Analyst at Yuppiechef – 4th time winning brand of the Best eCommerce Website in South Africa award. Chris has been at Yuppiechef for just over a year now, and has quickly grown into the fun and innovative culture of the Yuppiechef brand.


I was fortunate enough to have a guided tour around the Yuppiechef headquarters earlier in the year for a UCT retailing project, and was glad to be able to reconnect with Chris for this interview on the blog – the same day as Yuppiechef’s 8th birthday! Here’s a look at what we spoke about.