Take A Break: Business Buzzwords

Take A Break

Do you ever find yourself lost in a whirlwind of redundant corporate jargon? Keywords and catchphrases that sneak their way into every boardroom and office around the world. Sure, they have their place in many instances, but it’s time to pay tribute to all of the overused and unnecessary business buzzwords in the corporate world.



First up, here’s a video from regular funny-man musician, Weird Al Yankovic. As part of his recent 14th studio album, “Mandatory Fun,” Weird Al put together a series of spoofs and comedy hits. The music videos for each one were cleverly released from a number of selected and exclusive social media platforms, websites and influencers.

This one, entitled “Mission Statement,” is my personal favourite. It’s a Crosby, Stills & Nash styled spoof that takes a stab at the business buzzwords doing their rounds in the corporate world, muddling them all together for a bit of fun. Give it a watch here:

Second up, as a little bonus for the day – Mashable posted an article recently about their 12 Most Overused Business Buzzwords. Here’s the recap of their list:

  1. Hit the ground running
  2. Visionary
  3. Think outside the box
  4. Innovate
  5. Influencers
  6. Pivot
  7. Paradigm shift
  8. Engagement
  9. Value add
  10. Pre-revenue
  11. Growth hacking
  12. Game changer

Check out the full list and some professional opinions over here.TAB6

With that being said, have a great week and try use those buzzwords in moderation.




Meet Tim - a digital dreamer. Current 4th year Business Science Marketing Honours Student at UCT, e-Marketing Tutor at UCT, Digital Marketing Student at Red & Yellow and former intern at Made Digital Agency. Keep an eye on his blog for some great content on digital marketing and tech. thedigitaldaydream.co.za

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